Paidhu Ethical Foods
Our story
Paidhu Ethical Foods(PEF), founded in 2021 by Ragapriya Karunakaran, M.E (Aero) & Inf. Mktng (IIMA), is dedicated to delivering the Finest Quality Saffron using Time-honored practices and Expert Techniques. Originally starting as an organic food seller, PEF has grown into a specialized center for saffron processing and marketing. We have fostered a strong bond with Kashmiri farmers, maintaining a healthy relationship while providing a wide variety of saffron formulations suitable for both Industrial and Household use. Our saffron exudes an unmistakable richness that sets it apart as a premium product.
Paidhu’s Saffron, the retail brand of Paidhu Ethical Foods embodies the essence of nature in every product. The name “Paidhu,” derived from the Tamil word “Nature,” perfectly captures the aromatic purity of our all-natural saffron.
Paidhu’s Saffron offers a diverse range of saffron products, including Kashmiri Mongra and Super Neigin Saffron Threads, available in convenient packages of 1g and 3g. We also provide Saffron Powder in 1g packs. Additionally, we offer enticing Combo packs and can create customised Gift Packs for special occasions. With Paidhu’s Saffron, you can experience the true excellence of nature’s finest saffron.
Paidhu’s Exposaf, a division of PEF, sources and processes the finest saffron threads from farmers. It specializes in bulk orders and exports of Paidhu’s Saffron products.
Vision
Paidhu’s vision is to revolutionize the perception of saffron, making it accessible to all and enabling everyone to experience the natural and original benefits it offers. Our aim is to establish Paidhu as a Trusted Saffron Brand across a minimum of 20 countries, dispelling the notion that saffron is solely for women, beauty products, and sweet coloring agents, but also highlighting its significance for every individual as a medicinal herb. We are committed to ensuring customer satisfaction by adhering to ethical work practices, prioritizing the quality of our products, and delivering exceptional customer service.
Mission
Our mission at Paidhu is to promote the consumption of natural and original saffron, empowering individuals to unlock its true benefits. We strive to establish Paidhu as a globally recognized saffron brand, challenging stereotypes by showcasing its versatility for every individual as a medicinal herb. We are dedicated to upholding ethical work practices, delivering superior product quality, and providing outstanding customer service to ensure the utmost satisfaction of our clients.
Certified Excellence
The Promise of Premium Saffron
