Paidhu’s Saffron
About Us
Paidhu Saffron
The making story of Paidhu’s Saffron :
Discover the unparalleled excellence of Paidhu Ethical Foods (PEF), a trusted purveyor of the finest saffron threads.
With time-honored practices and expert techniques, PEF delivers premium-quality saffron that exudes indistinguishable richness. Founded in 2021 by Ragapriya Karunakaran, M.E(Aero) & Inf. Marketing(IIMA), PEF initially began as an organic food seller and later evolved into an exclusive hub for saffron processing and marketing. Strengthening our bond with Kashmiri farmers, PEF maintains a healthy relationship while offering a diverse range of formulations suitable for both industrial and household usage.
Vision
Paidhu’s vision is to revolutionize the perception of saffron, making it accessible to all and enabling everyone to experience the natural and original benefits it offers. Our aim is to establish Paidhu as a trusted saffron brand across a minimum of 20 countries, dispelling the notion that saffron is solely for women, beauty products, and sweet coloring agents, but also highlighting its significance for men as a medicinal herb. We are committed to ensuring customer satisfaction by adhering to ethical work practices, prioritizing the quality of our products, and delivering exceptional customer service.
Mission
Our mission at Paidhu is to promote the consumption of natural and original saffron, empowering individuals to unlock its true benefits. We strive to establish Paidhu as a globally recognized saffron brand, challenging stereotypes by showcasing its versatility for both men and women as a medicinal herb. We are dedicated to upholding ethical work practices, delivering superior product quality, and providing outstanding customer service to ensure the utmost satisfaction of our clients.
Certified Excellence
The Promise of Premium Saffron
